There are sometimes when I read specific findings on demographic or geographic groups that I groan a little. I'm not saying that this report that NewsCred isn't important for marketers to keep in mind, but I do believe that we often tend to generalize with data and sometimes come to conclusions that aren't accurate.
I often ask someone, would you rather reach 10,000 people with a 1% response rate or 500 people with a 25% response rate? In case you're struggling with the math – the latter will result in 25 more respondents. So, sometimes it's not going where the average… sometimes you have to go deeper where the niches are.
実際、ミレニアル世代に関しては、 他には？ could be counterproductive. The data from this survey shows that they don't wish to be sold… so why would you maximize your reach to sell them across all of these social mediums and strategies? I still may recommend social media as a medium, but the strategy will differ completely based upon the segments I'm seeking to engage with.
Why do brands care about millennials? By 2020, millennials will total more than $1.4 trillion in spending power. For brands, that means that if you are not reaching millennials, you are not keeping pace with the future. Content drives brand connections, but if your content is completely failing to engage your target audience, than what is the point? 62% of millennials feel that online content makes them feel more connected and loyal to a brand, but only 32% find today's brand communications helpful.
NewsCredは、ミレニアル世代の共感を得るために次のアドバイスを提供しています。
- 個人の独自性に合わせてコンテンツを調整する 文化的関心.
- コンテンツが 役に立つまたは役に立つ ミレニアル世代の日常の問題の解決に向けて。
- セールス-yまたは 自己宣伝.
- それを保つ 短い.
- なることを目指す 考えさせられる とインテリジェント。
- Be おかしいです .
- Be 本物の.
- 頼りにしないでください ウイルス性 または社会的支持だけ。
- 確保 個人化 価格、場所、人種などで。
- 簡単に展開できる形式 ダイジェストして共有する.
コンテンツを使用してミレニアル世代に売り込む方法の詳細については、コンテンツを正しく理解するブランドのXNUMXつのケーススタディを含め、ダウンロードしてください。 NewsCred's free Millennials guide 今日！
