Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it’s always cool to get national or regional recognition that gets some interest flowing in your company. Is it the right traffic, though?
新聞業界で働くことで、より多くの眼球を探すというばかげた追跡を魅力的に見ることができました。 多くの新聞は、単に視聴者数を増やして高い広告率を維持するために、新聞を大幅に値引き（および切り下げ）し続けています。 これは極端になりました-新聞の盗まれたコピーの読者数を数えるなど（はい、それは流通監査局によって許可されました）。
Readership on my site has had its up and downs, but it’s fairly steady. During the week, I average about a thousand readers directly, about two thousand RSS and another 100+ via email. Given the fact that I write a lot about Indianapolis and the narrow topic of online marketing – combined with me being a one-person, part-time shop – I’m proud of those stats.
Regionally, the blog has provided me a lot of exposure. I believe I’m well-respected for the hard work that I’ve done, both on the blog and helping companies. I get a ton of invitations for coffee and meetings – so many that I’m often not available and it sometimes irritates those who are trying to catch up with me. I also get enough speaking engagements that I’m seriously working on ‘tuning’ my speeches and improving on their delivery.
世界 数 眼球 that take in my blog exceed the resources that I personally have to deliver on every request. I couldn’t imagine my readership doubling and how that might impact my life. I already work too many hours and feel as though I don’t spend as much quality time with my family as I’d like to.
As you look to how your company is going to grow the volume of readers and traffic, you need to ask yourself, “How much is enough?”. What if you doubled your readers? How many more leads would that put in your pipeline? Could your business handle it? Many businesses aren’t prepared to scale. Others do quite nicely with 十分な 従業員と所有者に正直な給与を支払うためのトラフィック。
It’s not always about より多くの眼球, sometimes it’s just the 右眼球。 関連するリードが重要です。