Adeと彼の会社の友人として、私はこの変更とそれが検索にどのように影響するかについて懸念を表明したと思います。 しかし、変更が加えられました、Formstack ていた KA + Aのチームのおかげでしっかりとしたブランディング、そして信じられないほどの量のFormspringユーザーは満足していました…シリコンバレーのソーシャルメディアアプリリーダーと団結したFormspringもそうでした。 実は、辛かったのですが、一番いいのはFormstack ただ騒ぎ、批判を打ち破り、顧客にサービスを提供し続けることでした。
I’m not privy to the internal conversations that occurred atFormstack at the time, but I’m sure there was some mayhem… as well as a temptation to backtrack on the decision. As I work with more and more companies, though, I notice a common trait in successful companies. They パンチスルー.
The fact is that sometimes the masses aren’t correct. And most of the time, the critics are absolutely wrong. Bloggers, journalists and other critics are writers and often have no business success of their own to qualify them for making suggestions on how a company should operate. When I started DK New Media、私はみんなを見たり聞いたりしました、そして私のビジネスはそれが始まったのとほぼ同じくらい早く終わりました。
It wasn’t until I started speaking to people who had a track record for growing successful businesses that I began to pursue my own vision of what my business should be that my business became successful. Meetings with Chris Baggott, Kristian Andersen, Matt Nettleton, Harry Howe, David Castor, Todd Boyman, Adam Small, Doug Theis and Michael Cloran provided me with the inspiration to punch through. I changed my business substantially, lost a good friend over it, and listened to the murmurs in the region predict my demise.
DK New Media as a formal business just surpassed 2 years and we now have 6 full-time employees and quite a collection of clients. We just signed Roche internationally, completed our first of many projects for VMware, and have incredibly loyal clients like Angie’s List, Zmags, Mindjet, TinderBox, Delivra, Right On Interactive and more. We have other clients who have returned after successful implementations… like ChaCha, Webtrends, and VA Loan Captain.
Our team is small and diverse, but we’re agile and we’re all aggressive at getting results. Jenn is an integral part of our team who keeps everything moving, Stephen pulls off all-nighters and miracles, Marty is a well of discovery and challenges our clients, Nikhil has incredible attention to detail, and Nathan is a rock-star designer who will be a name in the industry some day. All of our team has one thing in common – we punch through. We don’t listen to our naysayers, we’re plotting our own path. Our agency is like no other and even confuses some of our clients since they’ve never worked with a company like ours.
Stop listening to the masses and plot your own path. People will tell you that you can’t do things that you can. Client feedback on products and services helps the client… but may not be in the best interest of your company. Some customers are going to hurt your company and you need to learn how to get rid of them. Most people opt for the safe route, not the risky route.
ソーシャルメディア 企業にとってこれまでで最悪の影響力を持っている可能性があります…群衆は全体として知的ではなく、集団思考は平均的であり、例外ではありません。 成功したい場合は、フォローをやめ、リードを開始する必要があります。