2015年の検索マーケティングの現状

州の検索マーケティングのインフォグラフィック2015

I recently spoke to a group that I've been repeatedly invited back to speak to over the last 5 years. At one point in the conversation the topic turned to keyword usage. Jaws dropped as I told the audience to stop worrying about keyword densities and usage throughout their content. While I still think a keyword is great to utilize within the title of a post, for the most part I believe you're better off focused on writing well rather than trying to write for search engines.

That wasn't true a few years ago, we 必要とされる to be programmatic so that search engines understood the context of our content. But it's my belief now that Google's advancements take a ton of variables into consideration – including the site's history, the author's topic authority, citations like brand names, product names and geographies – to determine the relevance, authority and ultimately the ranking of pages.

When I'm asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course it depends on the level of consumer intent or demand for the new service, i.e. how many people are searching for products and services. The importance of search marketing today is shown by our new infographic created by JBHマーケティング。 からの最新データを利用した検索の重要性を示しています 類似ウェブ 検索を通じて消費者の需要のレベルで、検索について学ぶためのいくつかのトップの場所からの実用的なアドバイスと分析を含める MOZ, サーチエンジンランド Searchmetrics. デイブ・チャフェイ

このインフォグラフィックは、両方を含む検索マーケティングの土地のレイアウトをうまく分解します 有料検索 (クリック課金)と オーガニック検索 (自然ランキング)。 検索エンジンマーケティングは依然としてオンラインの主要な媒体であり、無視すべきではありません。 一方 we're not huge fans of the SEO industry and manipulative strategies that consultants often deploy that put their clients in danger of being de-indexed, it's still an incredible resource for our clients to recognize what their prospects are seeking and how they're responding to the content that's written and shared on our clients' sites and our own.

州-検索-マーケティング-2015

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